Leading edge content

Since 1996 SportBusiness International has been at the heart of the global sports business community, earning a reputation for delivering leading edge information on the industry. Our content breaks down into three main areas: brands and marketing, TV and media and major sports events.

Over the years we’ve reported and analysed the deals which have defined the sector. We've profiled the personalities driving the business, introduced the technology which is fuelling an ongoing revolution and consistently delivered essential insights into the trends, legislation and the economic undercurrents shaping the industry today.

Today SportBusiness International hosts the industry’s most important debates. Our analysis informs decisions and opinion and our intelligence helps set your agenda.

Our objective remains unchanged: to provide the information, insight and analysis those working in the sector need to understand the changing landscape and make the best decisions for their business.

Official partner: SponsorPeople

Key facts:

Longest established magazine in the industry – at the heart of the business of sport and now in it’s 15th year
Subscription based magazine with additional controlled circulation to key industry decision makers
Read by executives who matter:
- IOC, FIFA and UEFA voting members and senior executives
- International and National Sports Federations and NOCs
- Broadcasters, Telcos and new media operators
- Clubs, teams and major leagues
- Rights holders, event managers and tour organisers
- International sponsors and sports brands
- Lawyers, agencies and suppliers
- Major sports venues, stadia, tracks and course
- Sport universities, academics and educators
- Government and public sector stakeholders in sport
Verified monthly readership of 20,000 people globally
Distributed also at our own and other leading sport industry events including:
- SportAccord Convention and International Federation Forum
- Sportel Monaco, Asia and America
- Soccerex Europe, Rio and Asia
- Sports Marketing 360
- Sport and Technology: the conference
- Sports Event Management conference and awards
- SPOBIS

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Official partner: SponsorPeople